UX DESIGN CASE STUDY

An app designed to give new students opportunities to meet their fellow gophers and find communities at UMN

FEATURES

MAP
This application would include a map feature which would show a map of MSP with pins for each event going on this week. With this tool, users will be able to find which events are accessible to them, increasing the likeliness that they attend.
FRIENDS
This page is where the user can access their friends list and even find new friends! Each friend is listed with their current event (if applicable) and major. At the bottom of the list, one can find suggested friends, which appear based on similar majors and interests.
PROFILE
Every user has a highly customizable profile that they can use to share their interests with other gophers. Customization options include: major, graduation year, interests, pronouns, and even a student schedule! Badges can be displayed, explained next.
BADGES
Several badges can be earned through participating in events, with four of the user’s choice being displayed on their profile. These badges can be earned a variety of ways, through certain events, participation milestones, and even interactions on-campus. This gamification tactic will keep students participating in events.
EVENTS
This page of the app will show saved and past events, allowing the user to view the time, date and location, as well a list of other GG accounts that have saved the event. Using the past event feature, users could find aperson they met at an event and add them on the app to meet new people.
MAP
This application would include a map feature which would show a map of MSP with pins for each event going on this week. With this tool, users will be able to find which events are accessible to them, increasing the likeliness that they attend.
FRIENDS
This page is where the user can access their friends list and even find new friends! Each friend is listed with their current event (if applicable) and major. At the bottom of the list, one can find suggested friends, which appear based on similar majors and interests.
PROFILE
Every user has a highly customizable profile that they can use to share their interests with other gophers. Customization options include: major, graduation year, interests, pronouns, and even a student schedule! Badges can be displayed, explained next.
BADGES
Several badges can be earned through participating in events, with four of the user’s choice being displayed on their profile. These badges can be earned a variety of ways, through certain events, participation milestones, and even interactions on-campus. This gamification tactic will keep students participating in events.
EVENTS
This page of the app will show saved and past events, allowing the user to view the time, date and location, as well a list of other GG accounts that have saved the event. Using the past event feature, users could find aperson they met at an event and add them on the app to meet new people.
MAP
This application would include a map feature which would show a map of MSP with pins for each event going on this week. With this tool, users will be able to find which events are accessible to them, increasing the likeliness that they attend.
FRIENDS
This page is where the user can access their friends list and even find new friends! Each friend is listed with their current event (if applicable) and major. At the bottom of the list, one can find suggested friends, which appear based on similar majors and interests.
PROFILE
Every user has a highly customizable profile that they can use to share their interests with other gophers. Customization options include: major, graduation year, interests, pronouns, and even a student schedule! Badges can be displayed, explained next.
BADGES
Several badges can be earned through participating in events, with four of the user’s choice being displayed on their profile. These badges can be earned a variety of ways, through certain events, participation milestones, and even interactions on-campus. This gamification tactic will keep students participating in events.
EVENTS
This page of the app will show saved and past events, allowing the user to view the time, date and location, as well a list of other GG accounts that have saved the event. Using the past event feature, users could find aperson they met at an event and add them on the app to meet new people.
MAP
This application would include a map feature which would show a map of MSP with pins for each event going on this week. With this tool, users will be able to find which events are accessible to them, increasing the likeliness that they attend.
FRIENDS
This page is where the user can access their friends list and even find new friends! Each friend is listed with their current event (if applicable) and major. At the bottom of the list, one can find suggested friends, which appear based on similar majors and interests.
PROFILE
Every user has a highly customizable profile that they can use to share their interests with other gophers. Customization options include: major, graduation year, interests, pronouns, and even a student schedule! Badges can be displayed, explained next.
BADGES
Several badges can be earned through participating in events, with four of the user’s choice being displayed on their profile. These badges can be earned a variety of ways, through certain events, participation milestones, and even interactions on-campus. This gamification tactic will keep students participating in events.
EVENTS
This page of the app will show saved and past events, allowing the user to view the time, date and location, as well a list of other GG accounts that have saved the event. Using the past event feature, users could find aperson they met at an event and add them on the app to meet new people.

For the final project in my UX Design class, my team was tasked with designing an app that would be useful for all current and future students at the University of Minnesota After much brainstorming, we landed on a concerningly present problem in our society: loneliness. After the COVID-19 lockdown, many people became isolated and lost/missed the chance to form social skills that would become imperative in a social atmosphere such as higher education. With technology present in our lives as ever, we sought out to build an app that would encourage students to go out and explore activities in their communities, meeting new people and groups along the way. Our end product is Gopher Gather; an app hosting the time, date, and location for events happening on and off campus, with social features and rewarding functions that keep students coming back and exploring their community. Our hope is that with this app, Gophers would be more inclined to participate in social events and make lasting connections in their time at the university.

OBJECTIVE

PERSONA

Name: Maya Thompson

Age: 20

Personality: Maya is outgoing, spontaneous, and highly social. She lives for discovering new experiences and enjoys trying out local food festivals, pop-up art exhibits, and live music shows.

Goal: To quickly find interesting, nearby events that match her interests and schedule with personalized recommendations.

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